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presentation training Know your audience p3

To help clarify your aim ask yourself six little questions:

Who? - are my audience?
What? - do they want to know? What do they know already?
What points do I want to get across?
Why? - will they be interested? Why do I want to talk to them?
How? - will they react? How can I make it clear?
How will I know if I have succeeded?
Where? - will I talking to them?
When? - do I need to stop? How much time have I for the presentation and
questions?

I keep six honest serving men
They taught me all I know
Their names are What and Why and When
And How and Where and Who

Rudyard Kipling

Think like a listener
The subject matter
The purpose
The audience

Cicero `de Oratore

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